What Happened to Naja?
Naja (naja.co) built its name on sustainable, vegan-friendly bras and underwear, with a social-impact angle — the company said it manufactured through a program that employed women in developing countries and funded school supplies for their kids. The Naja.co domain still technically resolves and is still running on Shopify, but the storefront itself doesn’t function as a real shopping experience anymore:
None of that is a single smoking gun on its own, but taken together it points to a brand that’s effectively stopped operating, even though the domain hasn’t been taken down. We couldn’t find a public announcement confirming a shutdown, so we’re not stating that as fact — just reporting exactly what we found.
We checked our full list of intimates and shapewear partners for a working alternative to point you toward, and unfortunately came up empty — every referral link we have in that category (including Lively, Lunya, and Dear Kate) is currently broken on the affiliate-tracking side, even where the brand itself is still operating. True&Co appears to be alive and actively selling as of this writing, but we don’t currently have a working referral link for it either, so we can’t offer you a code there.
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NNadine West Discontinued — Try Stitch Fix Instead ($25 Off)FashionPPact Promo Code | ~20% off with referral linkFashionAffiliate link: we may earn a commission when you use our codes.
- Every product we checked across multiple styles and colors is marked unavailable — nothing in the current catalog can actually be added to cart and purchased.
- Core pages like
/pages/about-usand/pages/contactreturn 404 errors. - The homepage has a broken template placeholder visible in the page source — the kind of bug that shows up when a site isn’t actively maintained.
- Our old referral tracker link (a goo.gl short link) no longer resolves — Google sunset its URL shortener entirely, so this was likely to break regardless, but it means the $10-off mechanic no longer works either way.
If you’re set on Naja specifically, your best bet is checking the site directly every so often — Shopify stores do sometimes come back from a dormant stretch, particularly if a brand is between manufacturing runs or reworking its lineup.
Where to Find Similar Intimates Brands
Frequently Asked Questions
Does the Naja coupon code / referral link still work?
No — our referral link (a goo.gl short link) is dead, and Google has discontinued its URL shortener service entirely, so it wasn’t going to survive regardless of Naja’s own status.
Is Naja completely out of business?
We can’t say that for certain — we found no public shutdown announcement. What we can confirm is that the storefront currently shows no purchasable products and its About/Contact pages are broken, which is consistent with a brand that has gone dormant.
Is there another sustainable lingerie brand you’d recommend instead?
True&Co appears to be alive and selling, but we don’t have a working affiliate link for it right now, so we can’t offer a code. Check our Lunya and Dear Kate pages for other intimates options, though their referral trackers are currently broken too.
The Naja offer is history.
The record lives here.
The original details are preserved above — and the intro points to what still works today.
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